Privacy Policy

Last updated: June 3, 2026

This Privacy Policy applies to all Decision IV products, including the Decision IV judgment training platform and Franchise Case (collectively, "we", "our", or the "Services").

1. Information We Collect

When you use Franchise Case, we collect:

• Email address — to deliver your franchise assessment report and match results
• Assessment data — your operating score, decision trajectory, scenario responses, and matched franchise categories
• Consent status — whether you opted in to be connected with franchise brands
• Usage data — which variants of our assessment you see (for product improvement)

We do not collect your name, phone number, address, or financial information unless you voluntarily provide it.

2. How We Use Your Data

• To deliver your results — your assessment report and franchise matches are sent to your email
• To send educational follow-ups — franchise research tips, decision insights, and re-engagement emails (up to 4 emails over 14 days)
• To improve the product — aggregated, anonymized assessment data helps us refine our matching algorithm

3. Brand Connections (Opt-In Only)

We only share your data with franchise brands if you explicitly opt in. When you check the "Connect me with franchises" box:

• We send a confirmation email — you must click the link to confirm (double opt-in)
• Once confirmed, we may share your decision score and operating profile with up to 3 franchise brands that match your profile
• These brands may contact you directly using the email you provided
• You can withdraw consent at any time by replying to any email from us or contacting [email protected]

If you do not opt in, your data is never shared with any third party for marketing purposes.

4. Data We Never Share

We never sell, rent, or trade your personal information. We never share your individual scenario responses or raw assessment answers with any third party. Only aggregate scores and profile summaries are shared with brands (and only with your confirmed consent).

5. How Long We Keep Your Data

We retain your assessment data indefinitely to improve our matching algorithm, unless you request deletion. Confirmation tokens expire after 48 hours. Unconfirmed consents remain pending for 30 days, after which they are treated as withdrawn.

6. Your Rights

• Access: Request a copy of your data by emailing [email protected]
• Deletion: Request deletion of your data at any time — we will remove your records within 30 days
• Opt-out: Reply "unsubscribe" to any email, or contact us directly
• Withdraw consent: If you previously opted in, you can withdraw brand-contact consent at any time

7. Cookies & Tracking

We use a single localStorage entry to remember which assessment variant you see (for product testing purposes). We do not use third-party tracking cookies, analytics pixels, or advertising identifiers.

8. Security

Your data is stored in an encrypted PostgreSQL database. Email delivery uses Resend's API with TLS encryption. Confirmation tokens are cryptographically random and expire after 48 hours.

9. Contact

Franchise Case
[email protected]

For data requests, deletions, or privacy questions, email us directly. We respond within 7 business days.

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